Our Story


True Beauty Salon was birthed from a love of people and a passion for the Beauty Industry. We strive to create a unique beauty encounter with each guest. True Beauty Salon opened its doors on March 17, 2016, in Baton Rouge, Louisiana in a single stylist suite. The salon was expanded to a double stylist suite on August 13, 2018.  Shortly thereafter in June 2019 the salon was expanded to a full service natural hair care salon.

During this time, True Beauty Salon was Featured in an article with "Black Women in Business LLC" (February 27, 2017), Leading with Lee Magazine" (March 3, 2017) and “VoyageMIA” (July 9, 2021) “Shoutout MIA” (March 16, 2022).  In March 2020, we began to market and distribute our True Beauty Salon Growth Stimulating Oil. This is a special oil blend which stimulates growth and locks in moisture. We have also introduced educational opportunities for guest and future beauty professionals through “The Curly Girl Series” (2021) and “The Salon Experience Series”(2023).

We create an elevated guest experience by providing consistent service standards, continuing education for our guests and service providers and creating  a welcoming atmosphere.

We believe in educating our guests on healthy hair care practices at home. We offer an array of salon quality products for your at home care. We want you to look and feel your best, not just the day of your appointment, but Everyday.  Thanks for shopping with US!!!!